bloomberg right there front and center. we were talking, the last time you and i spoke was actually july, about this cover, "how guns won," about the power of the nra on limiting gun control laws after that aurora shooting. here we are in january of 2013, so much has changed since then. obviously michael the big change sandy hook. but another change in reading this piece too as well is money and battling back against the nra. explain. >> yeah. well, i think that really interesting flashback, i had forgotten about the last cover when we spoke, but what has changed, 20 children, i think, and just a sense that we have crossed a line and this was just one -- one tragedy too much. and now there really has been i think a movement that was cat lo licatalized by sandy hook. and you have the mayor who is ready to invest in this issue and it is not just in spend money to advocate, and it is not just him. i think there are a lot more people who are wanting to agitate, wanting to change public opinion and that is the key here. i think